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Overview
Daily Dress is the one-stop solution for all buying fashionable clothes and accessories. It is a popular e-commerce clothing store, providing the best clothing pieces in all varieties. They approached CommerceBizz to have a more user-friendly store. so they can showcase their trendy outfits properly on desktop as well as mobile versions.
B2C,B2B
Industry
- Analysis
- Functional Document
- Design
- Development
- Quality Analyst
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Challenges
- Variety of clothing options with multiple sizes, colors, and designs, making product management challenging.
- Personal recommendations of sizes and colors as per user’s previous purchase.
- Handling high-traffic.
- Unique design, better than a competitor with buttery navigation.
Solution
Firstly, we had a discussion with the daily dress team to understand about their brand and service. We started with a competitor analysis by checking other similar clothing websites to find out the weakness of daily dress. Based on research, we implemented some of these solutions.
- Developed a Custom Design: A custom build to ensure user engagement, freshness, and modernity in design with a touch of the brand.
- Better User Experience: A well-constructed website, responsive across devices and built with the latest technologies.
- Enhanced Product Management: Robust product management integration that facilitates adding and updating stock easily.
- Simplified Purchase Process: To make buying easier, set a one-page checkout with multiple payment options.
- SEO Integration: Applied SEO best practices to improve visibility and search for organic traffic and visibility.
Mobile First
The client's focus was more on making a mobile-first site. Because most of users today shop from mobile. He wanted easy checkout options through mobile and a proper display of the product catalog on a mobile screen. Our designers and developers team both coordinated and made the website responsive for different screens.
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Result
Daily Dress boosted their sales by 30% within 3 to 4 months. After the website design, Mobile users now account for 60% of the total traffic. This also enhanced the brand image. The user now spends more time on the website due to fast loading and easy navigation.
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